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VW with a new brand font: This is how Volkswagen is now writing worldwide

VW with new brand font
Subscriptions & booklets

New VW font is also used in cockpits

D This concerns all publications of the brand, but also the fonts in the car, especially the digital design in the cockpit. The new fonts are being introduced successively, taking product cycles into account.

'A font that is used both in communication and on and in our vehicles themselves conveys the character of our brand directly to ours via all means of communication Customers and offers them a differentiated and sustainable brand experience, 'says Xavier Chardon, Head of Marketing, Volkswagen Passenger Cars brand.

With the new font, developed exclusively for VW, the brand aims to present itself in a more dynamic and contemporary way. It was created in collaboration with the Berlin brand agency 'MetaDesign'. There it says 'The font family radiates dynamism, modernity and humanity and thus creates an optimal brand fit between typeface and brand character. Corners, angles and curves build visual bridges and create a pleasant reading flow. With regard to current technical requirements and criteria such as space requirements, legibility, multilingualism and cross-media practicability, the result is a font that is particularly suitable for optimal use in digital and mobile media. '

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