There were already rumors, now it is official: Mercedes has lost the bidding competition for the general sponsorship of the DFB. Volkswagen is the new sponsor. VW brand boss Herbert Diess says: 'We want to stand by the side of all German football.' S piegel Online appreciates that VW is the Partnership costs 25 to 30 million euros each year. The contract runs until July 31, 2024 and also includes the DFB Cup.
VW boss Diess: 'big event'
DFB President Reinhard Grindel said: 'Volkswagen is a strong partner.' Among other things, Grindel hopes that the new sponsor will supports the DFB in “driving internationalization, especially in China.” With regard to the scandals at the DFB and the emissions scandal at Volkswagen, he said: “Even if the processes are not comparable, the DFB and VW are united by the need to get out of the To learn the mistakes of the past and to derive the right measures for the future. ”VW boss Diess added:“ The partnership with the German Football Association is a big event for us.
Mercedes has been a partner of the DFB since 1972
For the first time, the German Football Association (DFB) advertised the mobility partnership. The decisive factors were economic and substantive reasons. According to the DFB, both applicants had presented their ideas and concepts to the Presidium. Mercedes had also applied, but was defeated. Mercedes had been the general sponsor of the DFB since 1990 and a partner since 1972. The DFB President is grateful to Mercedes for the time we spent together '.