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VW in China: New small car brand for China

VW in China
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D etails but are not yet certain. The Wolfsburg Group's supervisory board also has to approve the plans. According to the report, the new brand should be aimed primarily at Chinese people who live outside the metropolises of millions. The small cars should cost less than 8,000 euros.

Government promotes national brands

According to von Neumann, the Chinese government has been promoting national brands for some time. 'Against this background, all joint ventures of foreign manufacturers in China - such as our FAW Volkswagen and SAIC Volkswagen - are being asked to develop local brands,' said the China boss. 'We basically see a local car brand as an opportunity to appear in market segments in which Volkswagen has not yet been represented in China.'


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