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VW boss Winterkorn plans a new group structure: 12 brands become 4 holdings

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VW boss Winterkorn plans new group structure
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D he sees the core of the new structure according to the Handelsblatt no longer 12 individual brands, but 4 holdings. 'Their divisional directors should decide on production, distribution and sales strategy in greater independence,' says the report. Specifically, Audi boss Rupert Stadler is to lead Audi, Lamborghini and Ducati in a holding company. The scenario of merging Porsche and Audi seems to be off the table. According to the report, Porsche boss Matthias Müller is to take over Porsche, Bugatti and Bentley in a second holding company. The volume brands VW, Skoda and Seat will be managed under the management of Herbert Diess, who will join VW in July, while MAN, Scania and commercial vehicles will be combined in a truck holding company.

With the restructuring Winterkorn will probably stem the dispute over competence and strengthen the independence of the previously centrally managed group. The board of directors will also be much smaller in the future. In addition to the CEO, the CFO, Purchasing and HR, only the four group board members should manage the group. 'All other cross-sectional areas - such as sales - are no longer at the top level and are directed by the brands themselves,' writes the newspaper work out the details of the conversion.

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