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Unsuccessful discount campaign in Germany: PSA fires three top managers

Unsuccessful discount campaign in Germany
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W he Spiegel reports, the PSA Group has parted ways with Peugeot Germany boss Benno Gaessler, Citroën boss Holger Böhme and Olivier Ferry, the head of PSA's German leasing division 'Free2Move Lease' with immediate effect.

All three obviously have to answer for a marketing campaign by PSA with Sixt Leasing and the internet provider 1 & 1, which went really wrong. A Peugeot 208 5-door with 82 hp including vehicle tax and fully comprehensive insurance with deductible as well as a telephone flat rate of 1 & 1 for in the best case 99 euros per month was offered.

PSA had expected around 300 customers within In a very short time, however, over 5,000 customers had already signed. The discount for this offer was calculated at 40%. Too much for the corporate headquarters. The leasing offer has already been withdrawn from the market.

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