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Toyota India: Toyota wants to triple market share

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Small and inexpensive cars in particular are the focus of the week-long car show.

Large manufacturers with small cars for India

All well-known automobile manufacturers such as Ford , General Motors, Volkswagen , Hyundai and Renault compete with their models, some of which were specially developed for the huge Indian market and produced in India . India is the world's fastest growing automotive market after China, with four out of five cars sold being small cars. Experts anticipate that auto sales in India will increase by 15 percent to 1.6 million in fiscal year 2009/10 (March 31).

India is also playing for Toyota plays a decisive role in the worldwide expansion plans. The Japanese manufacturer is presenting prototypes of its Etios small car specially designed for the Indian market. Production is to begin in southern India later this year. Toyota is aiming for annual sales of 70,000 cars, according to reports. 'The market is extremely important to us. As early as 2015, around four million cars could be sold in the country,' said Toyota Vice President Kazuo Okamoto. Rival Honda has also announced a model in the $ 10,000 price range.

Volkswagen competes with a VW Polo designed for India. With the brands VW, Skoda and Audi target Volkswagen eight to ten in the next four to six years Percent market share in India. The plant in Chakan near Pune, India, has a capacity of 110,000 cars a year.

VW relies on cooperation with Suzuki

General Motors sends its 7,000 dollar Beat model, which is also to be offered worldwide, is competing for the coveted future market. The top dog is the Indo-Japanese car company Maruti Suzuki with a market shareof 55 percent. VW wants to join Suzuki also secure a stronger position on the Indian market. The French manufacturer Renault and its Japanese partner Nissan announced a model in the low-price segment for 2012.

Luxury manufacturers are also hoping

But luxury-class cars are also increasingly in demand on the subcontinent. It is estimated that around 10,000 luxury cars are sold each year. BMW , Audi and Mercedes are represented with their models at the auto show.

The fair with 2,100 exhibitors and almost two million visitors has gained international reputation and importance. In 2008 the Indian manufacturer Tata Motors caused a stir, when he bought the small car Nano for the price of presented the equivalent of 1,700 euros.


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