A the mix is what counts! Right. It doesn't matter whether it's a good meal or a successful vehicle concept. Opinions differ on the Mercedes CLS Shooting Brake, including those in the editorial office. Nice - ugly - does not work, ... it will ultimately be decided by the customer, and as you have often found out, this is unpredictable.
Dingsbumsedition und Plakette-Drill
The editorial colleagues but also numerous marketing people at the car manufacturers seem unpredictable. BMW brings a new diesel-saving 5 series. What can he do? To begin with, sound incredible. How much awe and respect do you think you will be met when you mention your new BMW 520d Efficientbluedynamicstechnologiegreenlineingbumsedition in a casual chat with friends. There is so much technology in the name alone that the Bavarian has to be economical.
No, there will be no such thing in the 1 Series because there is not enough space on the tailgate to accommodate the type designation. But BMW is by no means alone in this matter, as an example from France shows: Mégane Coupé Renault Sport Trophycupeditionracinggedödel.
Mike Krüger song as the main prize
For something like this, real makers are in demand and that's exactly what Mercedes is now looking for and threatens the winner with a personal song, sorry, penned by Mike Krüger. Yes, that's the one with the nipple and the tab, the Bodo and the excavator and Mein Gott, Walther.
The Federal Ministry of Transport is also developing into a doer, as the annoying back-dating of the HU is supposed to finally be done on January 1st, 2012 - Badges are not applicable if the deadline is exceeded. Finally what has been tested is glued! Goodbye rip-offs.
VJ is also ripped off. Do not you know. Stands for the Indian Vijay Mallya, who until recently owned the Force India F1 team. VJ vehemently ironed down all sales rumors about his team. All nonsense! Just days later, he was then 42.5 percent of his team shares. Something like that then runs under confidence-building measures and increases the credibility of the makers in the F1 scene.
You can see what else has moved the colleagues in the editorial team this week in our large photo show.