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Smart boss Kathrin Adt leaves: Daniel Lescow takes over

Geely joint venture: Smart boss Kathrin Adt goes
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L escow is supposed to prepare the establishment of the joint venture between the Chinese auto company Geely and the Daimler group. In a joint company based in China, Daimler and Geely want to further develop the Smart brand and sell next-generation smart vehicles on the global market from around 2022.

The joint venture should be ready in autumn, says Daimler spokesman Willem Spelten. By then, all necessary approvals from China and the OK from the antitrust authorities should be available. The six managing directors who will lead the new company will also be appointed by October 2019. The contract states that the new CEO will be recruited from the Geely ranks and that the CFO will come from Daimler. No agreement has been reached on filling the remaining four posts. It is still open where the new management team will pitch their tents in China.

Smart should grow

Smart is opening a new chapter in its history under marketing specialist Daniel Lescow. When the contract was signed, Dieter Zetsche, the head of the group, let it be known that the dwarf brand was also planning to enter new segments and a larger number of models in the new lineup. It should be the “departure for new growth”, according to Zetsche. The outgoing Daimler boss sees huge opportunities for his smallest vehicle not only in China. 'Together (with Geely; editor's note.) We want to ensure that Smart is more than ever what it was from the beginning - a pioneer of urban mobility'.

Why setting up the joint venture should Daniel Lescow take over? It's easy to tell: Lescow knows China and the Chinese market very well because he spent four years (2011 to 2014) in China. Among other things, also as China boss of Smart. He speaks four languages ​​(German, English, French, Mandarin). Since October 2016 he has been responsible for the global marketing of Smart, is the top product manager and at the same time also takes care of business development for all things smart small cars.

Katrin Adt will take over the management of the new Mercedes- Benz Cars Own Retail Europe for cars and vans. It is intended to bring together the German and European parts of the Group's own sales network (Own Retail). From July, Adt will report to Britta Seeger, member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Sales.


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