D he automotive world is facing massive change. In addition to new drive technologies, the use of artificial intelligence and the development of self-driving cars, digital payment systems will also play a role in the traffic of the future.
In Finland, a taxi is now starting that does not pay with cash or credit cards can. Despite the modern electric drive of the BMW i3 is the way customers pay their travel expenses, not at all computer-based. In the Singalong Shuttle, drivers and passengers must use their voices. Not to speak to Alexa or the Google Assistant. There should be singing during the journey.
Use as part of a rock festival
The Singalong Shuttle is of course not planned as a commercially viable concept. The BMW i3 will be used during the Ruisrock Festival in Turku, Finland (July 6th to 8th, 2018) by the energy supplier Fortum. The company, in which the Finnish start has a stake of just over 50 percent, wants to use the campaign to sensitize festival visitors to renewable energies as a source of electricity and a greener lifestyle. In addition, the Fortum-operated charging station network for electric cars is to be advertised.
'With the Singalong Shuttle we want to show people in a cheerful way how comfortable and easy it is to drive an electric car' says Fortums Brand Manager Jussi Mälkiä. 'The quiet electric car makes it possible to sing without background noise.'
Before setting off with the BMW i3 no more combustion engine needs to be oiled. It's the voice of the passengers.