Positive balance of Jaguar Land Rover

The British manufacturer Jaguar Land Rover reports surprising numbers. The company finally seems to be turning a profit again, thanks in large part to one model.

The red pencil is circling menacingly over the model range, job cuts, the CEO says goodbye, the numbers are as gratifying as socks at Christmas. For those responsible at Jaguar Land Rover, the headlines of the last few months must be read like a horror story. Millions lost in 2021; Chip shortage and corona pandemic hit the office hard. But then a bright savior will appear in spring 2022: the new Range Rover. ,

Well filled coffers

The trio of Defender , Range Rover and Range Rover Sport is responsible for 74 percent of all current orders at Jaguar Land Rover. Almost 80,000 vehicles were sold in the last quarter of 2022 (excluding China) - 15 percent more than in the same period last year and 5.7 percent more than in Q3 2022. According to the company, there is currently a surplus of around 4.4 billion euros in the tills. ,

The Tata subsidiary currently has around 215,000 orders on its books. That is 10,000 more than in the third quarter of 2022. However, the company intends to stick to the " Reimagine " strategy proclaimed by the retired CEO Thierry Bolloré. Plans include two new platforms, multiple electric models and Jaguar's transformation into an all-electric brand by 2025. For more details on the strategy, check out our slideshow at the top of the article. ,


Jaguar Land Rover surprises with positive results. More sales, positive cash flow and full order books. Above all, the new Range Rover and its smaller brother Range Rover Sport are responsible for the change. Good for the company, because several billion are to be invested as part of the "Reimagine" strategy.


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