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Porsche grows in China: targeting the 30,000 mark

Porsche grows in China
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D This prognosis was made by Porsche Sales Director Bernhard Maier in an interview with auto motor und sport. 'It could be that we will sell more than 30,000 units in 2012,' said Maier. That would be an increase of more than 18 percent compared to 2011. At that time, Porsche had sold almost 24,600 vehicles in China.

Porsche wants to further expand its dealer network

The reason for the strong growth is not only the economic growth in China but also the expansion of the Distribution network. 'At the end of the year we will have 50 locations. In 2012 alone, 15 new dealers were added,' said Maier. 'In addition, we are now going to the B-cities. We have to move closer to the customers.' 'The Chinese government is currently speaking of a growth of 7.5 percent. That is more of the minimum. Similar growth will continue for the next year. If that happens, we will see stronger growth in the premium segment than in the volume segments. '

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