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Porsche boss before change: Blume is to become VW brand boss

Porsche boss before change
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E There is a crunch in the beams of the largest automobile manufacturer in the world - so loudly that you are afraid that the entire roof will collapse. How do you feel when you look in the mirror when you let yourself be ransomed by your own company in diesel criminal proceedings for a total of nine million euros - and at the same time daring to demand state aid for the automotive industry in television programs?

Porsche boss should manage problems

What goes on in those responsible for marketing who release a commercial for the Golf VIII that has to put up with the accusation of racism? Who is responsible for causing the problems in Golf VIII and ID.3, which have been known internally for a long time, cannot be resolved? But to be sat out - with gigantic damage for the entire company including Audi, Skoda and Seat?

Head of Marketing before the expulsion

VW boss Herbert Diess now looks like a lone wolf that the works council around the chairman Bernd Osterloh has mercilessly released for shooting. Whether this is helpful in the matter is very much an open question. In any case, the personnel carousel is warming up at high speed: Jochen Sengpiehl, Chief Marketing Officer responsible for the Instagram clip, is said to be about to be kicked out. According to reports, Porsche boss Oliver Blume is to be appointed as the VW brand board member in order to get the dramatic problems with the Golf and ID.3 under control. A clever move by Diess, because it puts him out of the line of fire. At the moment he is ultimately responsible for the brand himself - and with it the entire misery.

Ivo Hercik
For Skoda boss Bernhard Maier, the switch to Porsche would be a return: he was the Swabian Board Member for Sales until the end of 2015.

Will Maier come to Porsche from Skoda?

With MarkusDuesmann as the new Audi boss and - in personal union - VW Group Board Member for Research and Development, he has had another man on board since April, whom he trusts and who should play an increasingly important role in the company. Beneficiary of the whole mess? Could the Skoda CEO be Bernhard Maier, former Porsche sales manager. He is traded as the successor to the incumbent Porsche boss Oliver Blume. He definitely has a place of residence in Swabia, insofar as: no problem for Maier.


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