In this new position, the Belgian is responsible for developing the brand's long-term design strategy and ensuring the uniform design DNA for the Kia models. He is also responsible for innovations in exterior and interior design as well as for materials and textiles. His tasks also include intensifying the cooperation within the brand's global design network.
Pierre Leclercq was also Head of BMW M Design
Leclercq is in his new role at the Kia Main design center in Namyang, South Korea and works with the Kia and Hyundai chief designer Peter Schreyer, as well as with Seon Ho Youn, the head of the Korean Kia design center.
In 1999 Leclercq started his professional career after studying transport design at the Art Center College of Design in Pasadena (California) in Italy with Zagato and then worked in Ford's Ghia studio in Turin. In 2000 he joined BMW, where he worked as an exterior designer for the brand, first in the Californian design studio and then in Munich before he became head of design for the sporty sub-brand BMW M in 2011. From 2013 until his current move to Kia, Leclercq was responsible for the design of Great Wall. Among other things, he was responsible for the design development of the new premium brand Wey.