At its E-Lion Day, Peugeot outlined the future electric strategy of the Stellantis brand and a roadmap for the upcoming models.
The goal: by 2030, all of the brand's models sold in Europe will be electric - by then the EU plans to phase out combustion engines anyway. For the model plate, this means concretely. Within the next two years, Peugeot plans to offer five new electrified vehicles.
e-3008 first STLA medium model
In addition to the e-308 already presented and its combination version e-308 SW, the e-3008 and e-5008 are also on the agenda. The e-3008 will be launched in the second half of 2023 and will have a range of up to 700 kilometers and three different drive trains - one version also with a double motor and all-wheel drive. The e-3008 is the first model of the STLA medium platform from the Stellantis Group. Shortly thereafter follows the e-5008 with similar technology. The e-408 will then be the last model on the program from 2024/25.
In addition to the electric models, Peugeot will be introducing a mild hybrid drive as the "MHEV 48V" in 2023, which will be used in the 208, 2008, 308, 3008, 5008 and 408 models. The system consists of a 1.2-liter three-cylinder turbo petrol engine, with a choice of 100 or 136 hp, and an electric motor with 21 kW and 55 Nm, which is integrated into an electrified six-speed dual-clutch transmission. This technology allows, among other things, a higher torque in the lower speed range. In addition, short distances can also be covered purely electrically.
New e-cars with OTA and Smartcockpit
Peugeot had already shown the future at the CES in Las Vegas with the Peugeot Inception Concept. The brand is planning new battery-electric series, all of which are based on the Stellantis platforms for reasons of synergy. The STLA platforms with "STLA Brain" offer central vehicle intelligence with the option of "over the air" updates (OTA). The "STLA Smartcockpit" is the digital interface onboard and offboard and "STLA Autodrive" brings autonomous driving to the Peugeots.
As the CES study already indicated, electromobility also enables new vehicle proportions, a new design language and a new interior at Peugeot. From 2026, the French will introduce a new HMI (Human-Machine-Interface) with the next generation of the i-Cockpit and rely on gesture control and steer-by-wire technology. Furthermore, in terms of sustainability, light and glass are to replace the black and chrome that is prevalent in car construction, the seats are becoming lighter, and the alloy wheels are recycled. Overall, Peugeot relies more on the use of recycled materials. Since the company is aiming for a service life of 20 to 25 years, components and wearing parts, for example from the interior, must be easy to replace or refresh.The HMI, lighting and software-supported components should also be easy to update.
Peugeot with payment models
Peugeot also wants to provide access to its e-cars via two payment models. Firstly, with the Peugeot "Your Way": A single monthly payment covers leasing, all service and maintenance work, insurance and even charging. All costs associated with ownership are included in one payment. "If circumstances change, the vehicle can be upgraded or simply returned," said Peugeot.
Peugeot "As you go" is also a monthly billing based on kilometers that already exists in France and that is to be rolled out to other markets. Additional kilometers can be booked at a price of 7 cents per kilometer.
Conclusion
Peugeot now also has its e-mobility plan and wants to sell exclusively electric cars to women and men in Europe by 2030. In the next two years, the French will be launching five new models – including the e-308 and e-308 SW series that have already been presented. Furthermore, they want to start with new electric cars, the design and technology of which anticipated the Peugeot Inception Concept and for which there is now more information.
