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New sports car registrations in July 2021: things are going downhill

New registrations in the sports car segment also weakened in July. A total of only 2,879 sports cars received a license plate for the first time in the month under review.

The Federal Motor Transport Authority in Flensburg recorded 236,393 new car registrations in July 2021 and 1,627,282 new registrations in the first seven months of 2021. This means that the registration rate is 24.9 percent in July in the red, in the annual comparison with a plus of 6.7 percent. The sports car segment, however, is doing much worse.

Sports car share in 2021 at a very low level

While the sports car statistics achieved an increase of 13.7 percent in May with just over 3,200 models, sales collapsed again in the summer months of June and July. 3,182 sports cars were sold in June 2021, the market share fell from 1.4 to 1.2 percent. In July, the rate fell again: 2,878 newly registered sports cars mean an unchanged market share, but a decrease of 35.8 percent compared to July 2020. The annual statistics after the first seven months are hardly any better: 18,746 sports cars have been sold so far, the 21er market share is unchanged at 1.2 percent, the decline compared to the same period last year is minus 10.9 percent.

While the leader in the segment was still in four figures in May, the 911 from Porsche has grown from 682 models in June to 868 models in July. The share in this segment is 30.1 percent. The sports car icon is firmly in first place, especially because the follower BMW Z4 is weakening after 626 new registrations in June, only 433 new registrations in the month under review. Registrations fell by almost 50 percent in July 2020, for comparison: the 911 only had to accept a drop of 15.5 percent, and the Mercedes E-Class Coupé in third place also attacked the Z4 with its 413 new registrations and a more moderate decline of 29.2 percent. With a drop of exactly 49.6 percent, the BMW Z4 is also one of the biggest losers this month. Only the Jaguar F-Type (- 56.6%), the Ferrari Portofino (- 63.9%) and the Ferrari 488 (- 81.1%) as well as the BMW i8 with minus 94.3 percent performed even worse.

And what does the top 10 look like? After the top 3 as described above follow: Porsche Boxster, Audi TT, Ford Mustang, Mercedes-AMG GT, Porsche Cayman, Ferrari F8 and Audi R8.

Note: The registration statistics are the official information from the Federal Motor Transport Authority in Flensburg. The division into the respective classes is based on a key number via the manufacturer. Models that are not available on the German market or that are no longer built can also appear in the statistics. This peculiarity can occur in the KBA statistics if, for example, foreign vehicles are registered in Germany for the first time or vehicles receive a new identification number.


The sports cars remain a small, exclusive club and cannot keep up with the increase in May in June and July. The sports cars finish significantly worse than the market as a whole.


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