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New Audi boss: BMW board member Duesmann is to inherit Stadler

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W As the previous Audi CEO Rupert Stadler is in jail for allegations of manipulation, the VW Group was looking for a successor for Stadler. Markus Duesmann, coming from BMW, could become the chief post at Audi. BMW announced the departure of Duesmann on Monday evening for “personal reasons” without giving any further details. Duesmann was previously the board member for purchasing at BMW. On Tuesday, VW confirmed that Duesmann had been offered to join the Group's executive board. A corresponding agreement has already been signed. As a result, Duesmann could then follow Stadler when his future is clarified.

The Handelsblatt had previously reported that Duesmann could take up the Audi post in six months at the earliest, as he had a competition clause in his contract . The hope is of course that BMW will let him out of his contract sooner and that he will be able to start at Audi as soon as possible.

Big tasks for Duesmann

More than one awaits Markus Duesmann at Audi challenging task. The company has fallen behind BMW and Mercedes in terms of sales. And the forecasts for the next three financial years suggest that the backlog will not change either.

Meanwhile, the Audi Strategy 2025 pursued in Ingolstadt has set high goals: by then, the VW subsidiary should reach 10 billion Make a profit and a return of between eight and ten percent; In addition, the company structures will become significantly leaner and become the “New Premium” brand. Audi is investing around 40 billion euros in digital, electric and autonomous mobility by 2025.

With intensive digitization, Audi wants to generate one billion euros in earnings through digital services and new business models. However, these services require the creation of a uniform electronics architecture (E3 architecture), which must run through all model series and even across the group.

The Ingolstadt-based brand wants to sell 800,000 electric cars and plug-in hybrids by 2025 - which corresponds to about every third vehicle by then. An electrified variant is then waiting for customers in every core series.

Ex-boss Stadler also had ambitious goals with regard to the environmental friendliness of his plants: The Audi plant in Brussels is to become the first CO2-neutral location in the production network . All Audi locations worldwide should then be CO2-neutral by 2030.

In order to better underpin the long-standing claim 'Vorsprung durch Technik', wantsAudi will also bring a fuel cell car into series production by 2025 and be the technology leader in autonomous driving. The first autonomous electric car with the Audi logo based on the Audi Aicon will be tested in a pilot fleet as early as 2021.

So a lot of “good resolutions” waiting for Markus Duesmann. Incidentally, just like a strong works council.

Second BMW top man for the VW group

The trained mechanical engineer has been with the BMW group since 2007 - initially in the Formula 1 team, from 2012 as head of the engine division. In October 2016, he was appointed to the purchasing board. At the beginning of July, the manager had signed a billion-dollar contract with the Chinese battery cell manufacturer CATL, which, among other things, wants to build a new plant in Thuringia for this purpose.

According to Herbert Diess, who joined the VW When the board of directors was changed, Duesmann is the second top manager that the Wolfsburg-based company poached from BMW. Diess has been CEO of the VW Group since Matthias Müller retired, and he should be behind Duesmann's appointment.


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