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Name change at Audi: Quattro becomes Audi Sport GmbH

Rossen Gargolov
New name for the performance division
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D The name change is allegedly due to the following reason:' It's about the branding. Our performance vehicles such as the R8 have been running under Audi Sport for a long time. In that case, we will standardize product communication with the new name, ”says a spokeswoman. Audi Sport GmbH currently has performance models for seven Audi series. The product portfolio includes RS 3, RS Q3, RS Q3 Performance, RS 6 Avant, RS 6 Avant Performance, the RS7 counterparts, TT RS Coupé and Roadster, R8 Coupé and Spyder as well as S8 Plus.

Eight new ones Models in the next 18 months

In the next one and a half years, Audi Sport GmbH plans to introduce eight new models worldwide. The development of the most powerful Audi vehicles is the task of the 1,200 employees in Neckarsulm and Ingolstadt. Other business pillars are the customization of cars via the Audi Exclusive program and the Audi Sport Collection - the range of accessories.

An important area of ​​responsibility, however, is above all customer motorsport. These include GT racing with the Audi R8 LMS and the TCR. For the touring car series, Audi used the RS3 LMS built a new racing car that was recently presented. The racing activities of the core brand Audi also include the DTM, Formula E and the Audi TT Cup.

The brand with the four rings handles the racing activities in the DTM via the teams Phoenix, Abt Sportsline and Rosberg. In Formula E, Audi was initially just a name partner of Abt. But since this season the technical cooperation has been intensified. It is the harbinger of a real factory run in the electric racing series. Audi supports young drivers in the TT Cup.

The history of the Audi subsidiary goes back to 1983. Founded at the time to protect the Sport Quattro name. The sports car was presented at the IAA in 1983. In 1994 the RS 2 Avant established the brand's RS history. Audi Sport GmbH has been headed by Stephan Winkelmann since March 2016. He came from Lamborghini and took over from Heinz Hollerweger.

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