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Mini popular - Rolls Royce spurned: The 2010 women's cars

Hans-Dieter Seufert
Mini popular - Rolls Royce disdained
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We are the playful children with big eyes and inevitably that Trigger the 'have-want' gene. Women, on the other hand, leave the car icons from Maranello or Sant'Agata Bolognese pretty cold, they need a 'shopping cart', something practical and small. Sorry, ladies, but this is the official conclusion of CAR boss Ferdinand Dudenhöffer.

Ferrari, Aston Martin and Rolls Royce are not women's brands

Right at the front the popularity scale is the mini. At 53.8 percent (January to September), the city car has more female buyers than male buyers, making it the undisputed number one. Behind them are Daihatsu and Peugeot with a rate of just under 50 percent. The end of the brand's popularity was marked by the British and Italian sports or luxury companions. Ferrari has a female share of 7.5 percent, Aston Martin 6.0 percent and a Rolls Royce owner they are looking in vain in 2010.

Female buyers also have nothing to do with diesel. Only 18 percent of all new cars bought by women had a diesel engine under the bonnet. For the first time since 2000, the proportion of women buying new cars has consistently exceeded 30 percent. Last year it was almost 39 percent - reinforced by the scrapping premium, since women primarily buy smaller cars, according to Dudenhöffer. In the first nine months of the year the rate was already 34.4 percent. After all, smaller cars are also better to park.


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