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Matchbox: Toy brand celebrates anniversary

The toy car brand Matchbox is celebrating its 70th birthday. For the anniversary there will be special models with special details in a limited edition in 2023.

The traditional toy car brand Matchbox celebrates its 70th anniversary in 2023. The small, palm-sized die-cast vehicles replicate real models. This also applies to the economic context. The brand, first introduced in 1953, now belongs to a large group. US toy manufacturer Mattel is also known for Fisher-Price Barbie dolls and educational toys. Hot Wheels is also Matchbox's sister brand. ,

The name was program. As the then owner Lensey Products, the model cars were once sold in small cardboard packaging, the shape and appearance of which was strongly reminiscent of matchboxes.

Electric cars in the children's room

To mark the anniversary of the Matchbox brand, a wide selection of special models will be available in toy stores this year. There are model cars in seven different Matchbox ranges that refer to the birthday with special details such as the number 70 on the body. Trucks, buses, airplanes and helicopters are also part of the special series.

At the same time, we look to the future. In order to further promote the topic of environmental protection in children's rooms and collectors' showcases, more electric cars will be included in the Matchbox range in the future. There are already replicas of battery-electric models such as the Mazda MX-30 or the Hummer electric pick-up from GMC. Mattel plans to make all toys and their packaging entirely from recycled or recyclable materials or bio-based plastics by 2030.


The toy car brand Matchbox is celebrating its 70th birthday. There are limited special models for the anniversary, which should also arouse the interest of collectors.


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