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Maserati wants to increase sales eightfold: target 50,000 models per year

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M aserati boss Harald Wester is alone with for 2014 planned small Quattroporte from sales of up to 30,000 vehicles per year. Wester told auto motor und sport that he plans to sell up to 50,000 vehicles per year at Maserati after 2014. That would be an eight-fold increase in current sales, which were 6,200 vehicles in 2011.

New Maserati Quattroporte with all-wheel drive and possibly also diesel

'Sure, they say: they are crazy one billion euros and dream of going from 6,000 to over 50,000 units with Maserati, 'says Wester, who is certain that he will achieve the sales target. 'We're no longer talking about exotic products that you drive as a four-car. Many of our customers drive 50,000 kilometers a year in the Quattroporte,' said Wester. 'The markets are there. The customers too.'

Already from the next generation of the large Quattroporte, which comes in 2013, Wester expects a sales increase of up to 50 percent. 'In the best years we had 6,000 models. With the new one, we want to sell between 8,000 and 9,000 a year on average.' The new Quattroporte, which will be larger than its predecessor and still lose 150 kilograms, will get all-wheel drive and an eight-speed automatic from ZF, according to Wester. The new six-cylinder biturbo has more than 450 hp, but consumes 25 to 30 percent less than its predecessor. The eight-cylinder delivers more than 500 hp. A twelve-cylinder is not planned. However, Wester can also imagine a diesel engine in the Quattroporte. 'Even with sporty brands, the diesel share is over two thirds in some markets.'

Wester expects a quantum leap from the small Quattroporte, which comes on the market in 2014 and is supposed to attack the sports versions of the BMW five-piece and the Mercedes E-Class. At first only a limousine was considered, 'because they are in demand all over the world'. Wester wants to sell between 25,000 and 30,000 small Quattroporte per year.

Finally, in the third quarter of 2014, Wester wants to bring the Maserati SUV with the project name Kubang, which, at a price of less than 100,000 euros, is intended to particularly appeal to Porsche Cayenne customers. The car will be built in the USA.


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