'We believe that the IAA has to offer both. After all, the digital part of the car is becoming increasingly important,' said Wissmann a uto motor und sport . That is why the IAA has opened its doors to companies such as Google, Samsung and Deutsche Telekom with the 'New Mobility World' exhibition area.
VDA hopes for 900,000 IAA visitors
'We wanted to avoid getting a situation like in in the USA, where these topics are played at trade fairs such as consumer electronics in Las Vegas - also by the German automotive industry - and the Detroit trade fair remains a classic car show. ”
The opening of the IAA believes Wissmann also to continued stable visitor numbers. 'I believe that we are addressing new target groups with our concept. At the last IAA, we already felt that smartphone and car enthusiasm are not mutually exclusive, but complement each other very well. If we reach 900,000 visitors again, I would be absolutely satisfied. ”