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IAA 2019 - International Motor Show in Frankfurt

Stefan Baldauf /Guido ten Brink
Overview of trade fair highlights
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S the auto show came into focus even before the opening of the IAA: because they have 22 car brands her coming canceled quite early. However, that should not detract from the fair, after all, the most important car brands were represented with their innovations in Frankfurt. The highlights certainly included the premiere of the VW ID.3 - the first fully electric volume model on the new modular electrical system. Also electric, also a VW group: Porsche presented the 600 hp Taycan sports car with a range of 500 kilometers in series trim.

The organizers counted over 560,000 visitors for the 2019 edition. According to the VDA, the mobility fair also achieved an enormous digital reach: over half a billion contacts are named here. The media rush was also great: around 7,800 journalists from 95 countries have accredited for the IAA, the foreign share among media representatives is 46 percent.

The model highlights of the IAA 2019

But the IAA innovations are not only dependent on electricity: Land Rover revives the tradition and shows the new Defender, BMW violates tradition and brings the 1 Series as a front-wheel drive model and a study for the new 4 Series to the Main, and Audi is exhibiting the 600 PS class with the RS6 Avant and the RS7 Sportback. Ingolstadt is also delivering a compact SUV coupé called the Q3 Sportback, giving the A1 a city SUV look and providing a glimpse into the self-driving future. Hyundai is very big. The Koreans celebrate the world premiere of the i10 and the i30 as a limited sports model. In addition, a study visualizes the look of the upcoming electric cars and another model shows the new i40.

And what is Mercedes doing? The people of Stuttgart are traditionally well positioned at the IAA. This year the EQ series characterizes the stand. Among other things, the EQS can still be seen as a study and the facelift versions of the Smart EQ Forfour and EQ Fortwo. The EQV is also not missing. It is more conventional with the Mercedes GLE than Coupé.

What else is on offer:


Up to 15 visitors at the same time can experience level 5 autonomous driving. Two “People Mover” from ZF drive around Hall 10.
On the Agora open area there are:

  • Three off-road routes of 180 meters each for rides in Audi E-Tron, Ford Ranger Raptor, Hyundai Santa Fe and Tucson, Seat Tarraco and Cupra Ateca, Skoda Kodiaq and Karoq as well as VW Touareg, T-Roc and Tiguan
  • E-bike course: Here visitors have the Opportunity to try out the latest models from well-known manufacturers, including BMW, Bosch and Brose
  • Testdrive on the outdoor area F10: You can choose from up to 50 models for yourself. Including: Ford Mondeo Hybrid and Explorer, Honda CR-V Hybrid, Paragon & Artega Karolino, Renault Zoe, Dacia Duster and Hyundai Kona HEV, Kona EV, Nexo, Ioniq PHEV and Ioniq EV.

The IAA alternates in odd years (2019, 2021, 2023, etc.) with the IAA for commercial vehicles in Hanover. The IAA took place for the first time in 1897 in the Berlin Hotel Bristol with eight motor vehicles. Only in 1951 did it move into the exhibition halls in Frankfurt and at that time attracted 570,000 visitors. In 2007 the VDA then booked the record of almost one million visitors. In the crisis year of 2009, the number of visitors to the IAA (around 850,000 guests) declined again, and the exhibition area also shrank from 229,000 to 185,000 square meters.

The German automobile manufacturers present themselves at the largest German auto show in an opulent setting partially complete exhibition halls in order to prepare a large show stage for your IAA innovations.


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