Gero Breloer German automakers in USA
12/27/2010
B US sales of BMW, Daimler , VW and Co increase by almost 50 percent to 1.3 million vehicles. In a market that is picking up strongly again overall, the share of German manufacturers would climb from currently 7.6 to 8.6 percent, predicts Dudenhöffer in a study published on Sunday (December 26th).
'Toyota will still be able to assert itself in front of the group of German carmakers in the USA, but the gap is shrinking.'
Advantages in terms of fuel savings
Dudenhöffer sees four factors that favor German carmakers on the US market: On the one hand, the premium segment will gain in importance in the coming years, which suits the product range of the German brands. In addition, the Germans expanded their production in the USA and would thus become more competitive.
'The third reason why the Germans will become stronger in the USA in the future is the focus of product development on the USA', writes Dudenhöffer. In addition, the German manufacturers would have advantages in terms of fuel savings.
