A ls' National Automobile and Bicycle Exhibition 'became the Swiss trade fair launched in 1905. Since then, numerous new cars and concept cars have celebrated their world premieres at the Palexpo exhibition complex at the Geneva Motor Show.
Headlights visualize the view into the future
The exhibition poster for the Geneva Motor Show 2015 was designed by students of visual communication at the Zurich University of the Arts (ZHdK). In 2014, the Geneva fair no longer entrusted an advertising agency with the design of a poster; instead, Fermin Guerrero, a student at the Geneva University of Art and Design, won the competition for the poster for the Geneva Motor Show. The 2015 winners are Monika Regina Nef and Nico Bucci. 'We dealt with the individual elements of a car because it is often the details that make up the uniqueness and elegance of a vehicle. The color dynamics of the illustration can be interpreted in different ways; the visual reference to a thermal imaging camera should include the aerodynamics and the Emphasize the efficiency of such details, 'said the two students about their design. 20 students took part in the competition.
All trade fair posters at a glance
Small works of art from the 85-year history of the salon are the trade fair posters, which act as figureheads for the individual epochs offer a cultural and historical overview. They also show how the design, the typography and also the values have changed over the past years and decades.
In our photo show you can turn back time and review all the motifs from 85 years of the Geneva Motor Show.