Hyundai's premium brand Genesis will only offer new cars with batteries or fuel cells from 2025 as part of the electrification strategy.
The Koreans are then aiming for climate neutrality by 2035, five years earlier the entire product range should have emission-free drives. From 2025, Genesis wants to launch a total of eight models with electric drive and plans to sell around 400,000 vehicles per year. The eight E-Genesis can be seen for the first time in a first teaser image (see lead photo). On the left we see coupes and sedans, on the right crossovers and SUVs.
Genesis with two electric coupés
The lines of the first model to the left of the middle appear like the "X-Concept" concept car presented at the beginning of 2021 (see photo show). A second coupé can be seen further to the left. The two models on the far left show classic limousines.
In a presentation video on the future of the brand, Luc Donckerwolke, head of design for Genesis, Ioniq and fuel cell vehicles, gives a first glimpse of a Genesis sedan of tomorrow. An elongated body can be seen there, which opens up a spacious interior to its passengers via doors hinged in opposite directions without a B-pillar. The seats can be rotated for better access. Passengers can look forward to special heating and a special audio experience.
Two crossovers and two SUVs with electric drive are coming
On the right side of the teaser image we can see two crossovers in the style of the GV60 just presented, although the two models appear smaller. Further to the right you can see SUV vehicles, which, like all of them, have the well-known double headlights. As in the X-Coupé, they carry light strips that reach far into the fenders.
Part of the electrification strategy is the new E-GMP platform, which the Hyundai Group has rolled out for almost all of the group's electric models. The Kia EV6, Hyundai Ioniq 5 and the Genesis GV60 are based on it, among others. Other electric cars on this platform have already been announced. Genesis currently has the G80 Electrified on offer on a different basis.
As early as 2017, Genesis gave a preview of an SUV with fuel cell technology in a GV80. However, the brand does not develop this technology independently. The Hyundai Group is in the lead here. As early as 2019, the parent company announced that it would bring 670,000 electric vehicles onto the market by 2025, 110,000 of them with fuel cells. Hyundai/Kia are currently cooperating with Next Hydrogen , a provider of green hydrogen. With the Elec City Fuel, two hydrogen buses are on the road in Munich and by 2025 Hyundai wants to launch the Xcient, a fuel cell truck in Europe and build 1,600 times a year. In addition to the currently offered Nexo, there will also be the new Transporter Hyundai Staria with a fuel cell drive in the near future.
Conclusion
In just four years, the Hyundai brand Genesis wants to launch eight electric cars with batteries or fuel cells. This is quite an ambitious undertaking in such a short time, even if the brand can make good use of the group's synergy effects here.
