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Future plans: Kia calls for an end to the 'diesel hysteria'

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T rotz currently increasing sales of the brand in Germany is Kia- At a press event, managing director Steffen Cost strongly advocated not to condemn the diesel engine in fluff. He was 'more than dissatisfied' with how the diesel debate is currently being conducted, in which 'very few facts and a great deal of politics' come into play. In the foreseeable future, according to Cost, there would simply be no chance of achieving the desired CO2 reduction without the diesel engine.

The statistics prove Cost right: The dramatic decline in registrations for diesel cars ensures that the average CO2 -Emissions from newly registered cars have recently started to rise again after falling for years. A new car in Germany had an average CO2 emissions of 127.9 g /km in 2017.

EU limit values ​​difficult to meet

That such values ​​lead to the reduction required by 2020 an average of 95 g /km CO2 is a long way off, was also recently pointed out by Daimler boss Dieter Zetsche at the Detroit Motor Show. Steffen Cost does not see the fastest possible remedy through electric drives, because there are still major unresolved problems such as the security of supply with raw materials for battery production or the charging infrastructure.

To be stroked: At Kia, research is carried out on touch-sensitive surfaces.

That Kia is not a great pleasure on the diesel market, which recently collapsed drastically, is understandable. Because although the brand was able to grow by a strong 5.9 percent in Germany in 2017, this was primarily due to successful small cars and compact children. With the previously extremely successful SUV Sorento and especially Sportage, the best-selling andFor the brand, of course, also the most lucrative Kia ever, sales fell sharply - as a result of the diesel debate.

More electrified combustion engines

But according to Cost, this will become more objective very soon, solely because of the available ones Technology. So he announced that within 12 months all Kia diesels would reduce nitrogen oxide emissions to or below the level of gasoline engines. He also gave an outlook on the corresponding development of the brand in the coming years. Kia intends to electrify conventional combustion engines in the near future, with at least 48-volt technology for mild hybrids being used for both diesel and gasoline engines.

16 electrified Kia models are to come by 2025.

Kia is already doing well when it comes to hybrids set up, the share of sales of alternative drives at Kia was recently 7.6 percent, in terms of hybrid sales in Germany they are in second place (behind Toyota), according to Cost. Another 16 electrified Kia models are to follow by 2025, and the company is planning to launch a fuel cell vehicle in series production as early as 2020. Even before the hydrogen car, Kia wants to introduce a diesel mild hybrid in Germany. A study on this was shown by Kia in 2014 in conjunction with the Optima. The parent company Hyundai Motor Group will invest 10 billion US dollars in development by 2025.


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