Mercedes Franz Beckenbauer
29.01 .2010
The football emperor should give Mercedes' sport sponsorship activities in the football field an even stronger profile. In addition, the FC Bayern Honorary President will also represent the brand M ercedes as part of classic communication.
First appearance: Soccer World Cup South Africa
Franz Beckenbauer will play an important role in the 2010 soccer World Cup and will appear as a central figure in the planned Mercedes campaign for the World Cup in South Africa.
'Franz Beckenbauer stands for values such as success, professionalism, reliability and tradition - values that the Mercedes brand has always represented', says Anders Sundt Jensen, Head of Brand Communication Mercedes.
'Since my time As a player in the national soccer team, there is a connection to Mercedes-Benz. I am looking forward to the partnership that has now been concluded and to my future responsibilities as a brand representative entant of Mercedes, because my affinity for the inventor of the automobile is deeply rooted, 'explains Franz Beckenbauer. The connection between Mercedes and Beckenbauer began in 1972 when the Kaiser made a significant contribution to Mercedes and the DFB establishing the partnership as general sponsors.
Mercedes as general sponsor of the DFB
Franz Beckenbauer is considered one of the best football professionals of all time, became a football world champion as a player and coach and brought the 2006 World Cup to Germany . In addition to the German national football team, which Mercedes supports as the general sponsor of the German Football Association (DFB), the brand with the star is the exclusive partner of VfB Stuttgart.
As a golfer, Beckenbauer should also perform representative tasks for the Mercedes brand in the area of the golf commitment, for example at the most famous golf tournament in the world, the Masters in Augusta.
