Ford Germany: Martin Sander takes over

The car manufacturer Ford has appointed the ex-Audi manager Martin Sander as the new head of Germany and responsible for the European car business.

Martin Sander will take up his post as General Manager, Passenger Vehicles Ford Europe and as Chairman of the Management Board of the German Ford-Werke GmbH on June 1, 2022. Until then, Ford's Head of Human Resources, Rainer Ludwig, will temporarily head the US carmaker's German business.

Sander comes from Audi

The 54-year-old succeeds Roelant de Waard as General Manager Passenger Vehicles and Gunnar Herrmann as Chairman of the German Board of Management. The two managers decided at the end of last year to retire or to switch to the supervisory board of Ford-Werke GmbH. He reports to Stuart Rowley, President, Ford of Europe. Two previous management positions will be combined in Sander's area of ​​responsibility. The carmaker wants to use it to drive the electrification of its European product range even faster. This probably means that the mid-size car Mondeo, which will be phased out in Germany in March, will not get a successor, while the new Mondeo debuted in China already in November 2021 (see picture gallery).,

The new Ford Germany boss looks back on a 25- year career in the Volkswagen Group, where he held a number of different management positions in North America and Europe. Most recently, he was Senior Vice President of Sales for Europe at Audi AG. Sander, who was born in Hildesheim, studied mechanical engineering and graduated from the Technical University of Braunschweig with a degree in engineering. He currently lives in Ingolstadt, is married and has two children.


In order to advance the electrification of its European model range, Ford is bringing in the ex-Audi manager Martin Sander as the new Germany boss and responsible for the European car business.


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