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Fiat at the Detroit Motor Show: Fiat puffs up in Detroit

Fiat at the Detroit Motor Show 2010
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In the middle of the booth at the Detroit Motor Show , which actually belongs to the US subsidiary Chrysler, is enthroned F iat 500. It was not until the summer that Fiat boss Sergio Marchionne took over the helm from the Americans after the brief bankruptcy of Chrysler and now wants to lead the third-largest US automaker with Italian small car technology out of the sales valley.

The Fiat 500 is the star at the booth vo n Fiat

It will be some time before the first Fiat-based Chrysler cars go into production. The Fiat 500 should fill the gap. Otherwise, the Italian-American group presents its usual range of models. In addition to the Chrysler brand, this includes the iconic off-road vehicle Jeep and the aggressively masculine Dodge brand with its oversized pick-ups.

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