D Also the last January edition of the Detroit Motor Show comes up with numerous new automobiles. The organizers are expecting more than 30 premieres. Of course, the American car companies such as Fiat-Chrylser, Ford and General Motors are way ahead with their brands, after all, it is important to score points in front of a domestic audience. But the Asian and European automakers are also showing their premieres in Detroit.
Ford with three premieres
Volkswagen is unveiling the US Passat as a sedan and Toyota has brought the Supra sports car with them. Ford is planning a big boost: In addition to the 700 hp Shelby GT500 and the new Ford Explorer, the new Bronco will also be on display at the exhibition stand.
Cadillac will be showing the large XT6 SUV, Kia counters with the Telluride and Lincoln is celebrating its 80th birthday with a very special Continental. Nissan luxury brand Infiniti relies on electric drive and installs it in a new crossover and Lexus is presenting a track version of the RC F with around 500 hp.
NAIAS 2020 from summer as an action fair
The first premieres of the automotive year have been celebrated at the North American International Auto Show since 1907. The Detroit Motor Show is at home in the Cobo Center on Washington Boulevard in the middle of Motown.
However, everything will be different from July 2020. In summer, the auto show also turns into an outdoor auto event around the Cobo Center exhibition hall and other city landmarks. It is also possible to expand beyond the city center to the historic automobile locations. The organizers are accordingly planning test drives and technical demonstrations on the roof of the Cobo Center and in the nearby streets, including off-road courses and autonomous driving.
In addition to the events, the NAIAS should also be significantly faster in summer (three eight weeks). Visitors are also expected to be more likely than in winter. Here the NAIAS 2018 attracted around 750,000 visitors, who generated 480 million US dollars in sales for the city of Detroit.
(Author: Holger Wittich)