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Designer change: Egger for Audi, Sielaff for VW

Designer change
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48-year-old Wolfgang Egger has been Head of Design at the Audi Group since April 2007. This
function includes overall responsibility for the design of the Audi and Lamborghini brands as well as all products that bear the Audi brand logo. Before joining Audi,
Egger worked as Head of Alfa Romeo Centro Stile and Head of Lancia Centro
S tile.

The Audi quattro Concept show car, which was developed under the leadership of Wolfgang Egger
, attracted a lot of attention in 2010. With the first Audi e-tron
Concept, he paved the way for Audi's path to electric mobility. Egger has been responsible for numerous series projects since 2007.

Sielaff follows Ingenlath

year old Stefan Sielaff succeeds Thomas Ingenlath, who is leaving the company. At the same time, Sielaff will be responsible for the Group's interior design. In this role, he reports directly to Walter de Silva, Head of Group Design.

Sielaff joined Audi in 1990 as an interior designer. From 1995, he set up the Group's Design Center Europe in Spain. In 1997 he took over the management of the Munich design studio and in the same year also took over the management of interior design at Audi. In 2003 Sielaff moved to DaimlerChrysler as Design Director of the Interior Competence Center. In 2006 he returned to the Volkswagen Group and has been responsible for Audi design ever since.

Sielaff has decisively shaped the Audi brand image in recent years. He further developed the characteristic single frame and designed the LED light design.
Numerous show cars such as the Audi e-tron Spyder or the A2 e-tron come from his creative pen. The many series vehicles that he has shaped include the Audi A6, A8, and the A1 and Q3.


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