G iorgetto and Fabrizio Giugiaro created legendary automobiles in all vehicle classes with Italdesign - Sensory stimuli for every budget. Success came with squaring the circle. Giorgetto Giugiaro, who celebrates his 72nd birthday on August 7th, draws a circle with a pencil and places a square above it, the four sides of which touch the circular figure.
The old design master and co-founder of Italdesign Giugiaro shows the difference between the VW Beetle (circle) and VW Golf (square) - and thus explains the success of the angular front-wheel drive vehicle. It was the most important automobile produced during the first 40 years of the Turin-based company. The emphatically angular shape of the VW Golf 'simply offers more space with the same footprint,' commented Giugiaro on his sketch. In addition, the Beetle successor was significantly more cost-effective to manufacture, 'which we had already taken into account with the design at the time'.Show our technical and manual skills and know how people react to new design ideas. '
Sometimes they do that in a surprisingly positive way.' It is gratifying that a concept car like the Alfa Romeo Brera is becoming a production model. But we rarely experience it, 'admits Fabrizio. Fortunately, just as rare as outright plagiarism. The 1981 Nissan Prairie is almost exactly the same as the three-year-old Lancia Megagamma study. Giorgetto looks back with no anger:' We rated it at the time as a Compliment. '
VW has held the majority stake in Italdesign since 2010
In May 2010, the VW Group finally took over a 90.1 percent majority in Italdesign. The Audi subsidiary acquired Lamborghini the naming rights and the patents of Italdesign Giugiaro SpA (IDG). The Giugiaro family still owns the remaining shares. Italdesign has always been closely associated with the VW Group -Family involved.