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Brand ambassador: Opel goes to catch customers with Katie Melua

New brand ambassador
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With this, the troubled manufacturer is expanding its cooperation with well-known young female 'ambassadors' who improve the brand's reputation and convince potential buyers of their strengths should.

Melua should appeal to environmentally conscious customers

Opel is deep in the red and is fighting for market share in Western Europe. While Grand Prix winner Lena Meyer-Landrut is primarily intended to appeal to younger buyers and to push Corsa sales, the carmaker expects the 26-year-old British woman to be successful with environmentally conscious drivers. Melua is considered a mass-produced cleaner who has many fans in Germany.

Melua is primarily intended to advertise the Ampera electric car, which Opel plans to bring to market in 2011 for 42,900 euros. In a conversation with the singer in London, which was broadcast live on the internet, Visser said: 'Environmental awareness is particularly important to us. And when I read your lyrics, I see numerous parallels to what we want to do and what you do with your art. '

The British woman, who does not currently have her own car, described her first trip with the Ampera as a great pleasure:' It's funny to drive a left-hand drive car. ' In the second attempt, the petite musician with Georgian roots also assured: 'The car drives like a sports car.'

Technology and emotions

According to Visser, Opel is on the one hand in the fight for customers on 'German technology', on the other hand on emotions: 'We had great difficulties in the last two years, now we want to build (cars) to win.' For this, the passion of the buyer must be awakened. For this, Opel relies on Lena and Melua. As Visser emphasizes, further partnerships are possible at any time.


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