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BMW's ex-brand boss Wortmann becomes a board member at Audi

Ex-BMW woman becomes Audi board member for sales
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Z at the turn of the year Hildegard Wortmanns became Departure of BMW publik, now VW announces that the manager is moving to Audi as board member for sales and marketing. Wortmann's contract with BMW will run until the end of June 2019, and on July 1 she will be in her new position at Audi. Since Bram Schot was promoted to head of Audi (only provisionally, fixed since January 1, 2019), the position of Chief Sales Officer has been vacant.

Wortmann's departure from BMW is at least remarkable - the top manager is standing in a number of top executives who have turned their backs on Bayern in recent years. And Wortmann is not the first to be poached by the VW group.

Arturo Rivas
BMW's most prominent exit in the last three years: Herbert Diess (center) visiting the editorial team at auto motor und sport. The current VW boss is framed by editor-in-chief Brigit Priemer and editor-in-chief Ralph Alex.

Many managers are turning their backs on BMW

The electric drivetrain developer Dirk Abendroth and the i-product manager Henrik Wenders also switched to FCM during this time - Abendroth has been Chief Technology Officer (CTO) at Continental since the beginning of 2019. In July 2016, after almost 20 years, head of mini design Anders Warming took his hat to join the Chinese manufacturer Borgward. At the beginning of 2017, the head of design at BMW Karim Habib stopped and went to the Nissan subsidiary Infiniti. Wortmann's successor as brand boss Sven Schuwirth threw in the towel at BMW in May 2018 after just five months. The next big blow came in July 2018: BMW Board Member for Purchasing Markus Duesmann switched to VW and has since been traded as a possible Audi boss. A competition clause still binds Duesmann to BMW for some time, how long this period ends seems to be a matter of negotiation.

In July 2018 it was announced that BMW Board Member for Purchasing Markus Duesmann is going to VW.

Wortmann goes to the ore rival

Hildegard Wortmann is one of the few women in the BMW management team. Coming from Calvin Klein as Head of Marketing, she started her job in 1998 in Munich. From 2010 to 2018 she was in charge of product management for automobiles and aftersales, in mid-2016 she also assumed global responsibility for the BMW brand, and since the beginning of 2018 she has been Senior Vice President Asia Pacific - a career springboard, as it is now becoming apparent. The manager, who is highly valued by her employees, goes to a direct competitor with Audi - Audi is likely to rub their hands over the change.


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