BMW outlook - hope for the 5 Series and Asia
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' We want 2010 make a visible step towards our profitability targets for 2012 ', said BMW boss Norbert Reithofer on Wednesday (March 17th).
BMW is placing its hopes on the 5 Series and Asia
E ine more precise pr Reithofer did not want to give up any prediction. In addition to the new 5 series, the Munich-based company is particularly hoping for business in Asia. 'The growth markets are shifting to the east,' said Reithofer. The company will expand its capacities in China. The auto industry, which has been hard hit by the economic crisis, has bottomed out. A sustained recovery cannot yet be spoken of.
'In view of the massive slumps in the past two years, however, it will still take a considerable amount of time for car markets around the world to regain their pre-crisis level will ', it says in the annual report. BMW had sold significantly fewer cars in 2009 and posted a decline in profits. Overall, however, the manufacturer came through the crisis year better than expected. The bottom line is that BMW posted a profit of 210 million euros - after 330 million euros in 2008. BMW had already announced the figures last week.