What a brand is really worth is revealed by its reputation among customers. But appreciation is not a rigid factor. This is shown by the results of the a uto motor und sport readers' choice 'Best Brand 2010' for brand value: in two thirds of the 28 categories there have been shifts compared to the previous year. With the answers to the question 'Which company's products do you convince?' Most of the categories of the brand competition have been shuffled up. The readers' vote on products and services related to the car was asked for the fifth time.
Bang & Olufsen moves ahead of Bose
Little tree-change-yourself game, for example in the car hi-fi category: Bang & Olufsen takes back the top position from competitor Bose, which had taken first place last year. Otherwise, the other competitors maintain their positions. Volkswagen, BMW, Mercedes-Benz, Audi, Ford and GMAC still dominate the front field in the esteem of the car banks, but after that the brands have been repositioned: Skoda conquers seventh place, Santander follows, Volvo is catching up, and Fiat is losing three Ranks.
Brabus remains king of the tuning division
Remarkable new entry in the exhaust systems category: The manufacturer Akrapovic, who has made a name for itself in the motorcycle sector, is rewarded for entering the auto business straight away with a fourth place . The king of the tuning division is still Brabus, followed by Abt Sportsline and AC Schnitzer, as in the previous year. But there were castling in the other positions: Lorinser moved up to fourth and Carlsson to fifth, Hartge and Irmscher changed positions. MTM puts Tech Art in tenth place. In the scramble for the favor of workshop customers, Carglass’s commitment to third place has paid off. Vergölst and Pit-Stop are positioned at a considerable distance on the other places.
Bosch in eight categories in first place
If there was such a thing as a brand world champion, then the title would undoubtedly belong to himStuttgart company Bosch. In eight categories, he is the clear leader in first place. In the 'windshield wipers' discipline, Bosch even achieved a dream result of over 88 percent approval for its products. This is a value that is not achieved in any other division or by any other brand in the overall competition.