Balance at the Detroit Motor Show

Balance at the Detroit Motor Show 2010
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The boss of Chrysler and F iat , Sergio Marchionne, said: 'The only thing that reassures me is that we hit the bottom in 2009.' The industry expects the US auto market to pick up again and a sustained boom in China. In Germany and all of Western Europe, on the other hand, slumps are expected after the expiry of government stimulus programs such as the German scrappage bonus.


No significant recovery trend recognizable

VW Group Sales Director Christian Klingler said on Monday (January 11th) in Detroit, 2010 will be 'challenging'. The global auto market shows no radical recovery trend. Volkswagen wants to beat the competition again and gain market share. Last year, against the trend in the industry, Volkswagen achieved a sales record and increased the number of worldwide deliveries by 1.1 percent to 6.29 million vehicles compared to the previous year.

Marchionne scourged the discount battle in North America. 'Unprofitable volume is not the volume I want,' said Marchionne. In the medium term, he wants to increase Chrysler sales to 2.8 million cars and thus to old heights. In the past year, Chrysler had the most massive slump in any US -Manufacturer listed. Sales fell 36 percent to less than a million cars. '2009 was a painful experience.' Fiat holds 20 percent of the US manufacturer, but has the option of taking over the majority in the long term.

2010 - the year of small cars

The focus of the trade fair in Detroit is on the alternative drive systems, electric and hybrid, as well as small cars. The US automaker Ford wants its domestic customers inspire with smaller cars in the future. CEO Alan Mulally presented the new generation of the compact car Focus in Detroit. Mulally also wants US drivers to have the small car make Fiesta tasty. Board Chairman Bill Ford said it should be the year of the smaller cars. German carmakers also want to score points with small and compact cars. The premium manufacturers Audi , BMW and Daimler are on the road to recovery after falling sales in the past year.


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