P eter Schwarzenbauer has been the Board Member for Marketing and Sales at the Ingolstadt-based car manufacturer Audi since April 2008.
“The car will change more in the next ten years than in the past 100 years,” believes Audi Board Member for Sales Peter Schwarzenbauer. One example of how extensively the VW subsidiary Audi is concerned with the future is the Audi Urban Future Award. At the auto motor und sport congress, Schwarzenbauer answered questions about Germany's most highly endowed architecture prize, which the company presented for the first time last year.
The Audi Urban Future Award required a look into the year 2030. The aim was to discuss how mobility, architecture and urban development could interact. “Only when we know what the future looks like that we want can we take concrete steps to make it a reality,” Audi explains its ambitions in the concept for the competition. Competitors should by no means ignore the perspective of the Audi brand as an automobile manufacturer.
As far as the future development of cars is concerned, Schwarzenbauer sees a revolution well in advance: “The car will change more in the next ten years than in previous years.” By 2020, Audi wants a six-digit number of electric cars and plug-ins - Sell in hybrids. Schwarzenbauer: 'If the market develops normally, we expect electromobility to account for at least five percent of our total sales.' If the governments were to promote the sale of electric cars, however, according to Schwarzenbauer, a share of up to 20 percent could be achieved.
Peter Schwarzenbauer has been the Board Member for Marketing and Sales at the Ingostadt-based car manufacturer Audi since April 2008. Before that, he had been with Porsche for around 14 years, where he initially took on the position of Head of Sales Germany in 1994. In 1997 he moved to Porsche Iberica S.A., in 2003 he became President and CEO of Porsche Cars North America Inc. Schwarzenbauer studied business administration with a focus on marketing at the Munich University of Applied Sciences. The 51 year old started his professional career at BMW in 1984.