US manufacturer Cadillac wants to change its logo. To illustrate the way to electromobility, the Americans are removing the colors.
Currently, the monochrome version of the brand logo is still an extra at Cadillac that is subject to a surcharge, but the colorless emblem could soon become the standard version. The new logo can already be seen on the already published photos of the upcoming E-SUV Lyriq , which indicates that the electrification of the portfolio should be accompanied by a new brand design. This is not unusual - the parent company GM had already presented a extensively renovated logo at the beginning of 2021, which is intended to symbolize the dawn of the electric age. However, the color blue was chosen there.,
Not so American at all
The design of the Cadillac logo is fundamentally less American than you might think. Rather, it is based on European heraldry, i.e. heraldry. The multicolored symbol is precisely based on the family crest of Antione de la Mothe Cadillac, who is also the manufacturer's namesake. The French officer and adventurer founded the American city of Detroit in July 1701 and later became governor of the French colony of Louisiana. Over the years, the Cadillac logo has undergone several transformations. Decorative elements such as a crown or laurel wreath are now missing.,
With the Lyriq, Cadillac wants to set off in the direction of e-mobility in 2023. From then on, the monochrome logo, possibly also in an illuminated version, as on the Lyriq concept car, could become the label for the e-models. XT4, XT5, CT4, CT5 and Escalade can currently be ordered with a colorless emblem. In a few years at the latest, this will be over anyway, because the US luxury brand has already committed itself to a complete phase-out of combustion engines by 2030. You can see the illuminated version of the new emblem in the photo show using the Lyriq as an example.
The new appearance also includes a new logo. It is not uncommon for manufacturers to refresh their emblems from time to time. And when, if not in the age of electronic restructuring, would the turning point be big enough for a breath of fresh air in design?