D he presentation of the new electric model from the Zuffenhausen company takes place on three at the same time Continents under the motto 'Soul electrified'. At the same time, the premiere locations also mark the most important sales markets and represent three paths to sustainable energy management.
The Niagara Falls on the border between the US state of New York and the Canadian province of Ontario represent hydropower, while the solar park in Neuhardenberg near Berlin represents solar energy and the Wind farm on the island of Pingtan, around 150 kilometers from the Chinese city of Fuzhou in the Fujian province, is responsible for the wind power.
As a presenter, the former Formula 1 driver Mark Webber will host the program from Berlin five languages (English, Mandarin, Spanish, French and German).
The Porsche Taycan is probably the most important model from Porsche after the Porsche 911, as it represents the transformation to electric mobility. In future, 40,000 models will roll off the production line in the new factory in Zuffenhausen - 30,000 of which have already been pre-ordered. The launch will come with a big oneMarketing campaign accompanied.
The E-model drove a Nürburgring-Nordschleife record, the invisible star was a global social media campaign that began with a morbid “London Eye”. Most recently, the Taycan showed up in the 0 - 145 km /h - 0 sprint on a US aircraft carrier. And of course auto motor und sport has already been able to drive a first pre-series vehicle extensively.