In the anniversary year 2022, BMW M GmbH sold 177,257 cars. The best-selling M model is electric. The most important market is the USA.
In 2022, BMW M GmbH sold 177,257 cars. That is 8.4 percent more than in the previous year. Most vehicles went to the US, followed by Germany and the UK.
The best-selling M is the i4 M50
"The best-selling M automobile of 2022 is the all-electric BMW i4 M50 ," says Timo Resch, Head of Customer, Brand and Sales at BMW M GmbH. The 544 hp four-door will be followed by other electric models: XM and i7 M70 will be launched in 2023. The iX M60 is already available. BMW's sports brand is currently testing an electric xDrive all-wheel drive system with four electric motors.
The sports department founded in 1972 under the name Motorsport GmbH presented various new models in the year of its 50th anniversary: The provocatively designed XM with a 653 hp hybrid drive, the M240i xDrive Coupé , the second generation of the M2 and the first M3 Touring ever. "The new sales record for BMW M automobiles is based on our successful presence in the most diverse vehicle segments," says Timo Resch. At the end of January 2023, the M3 CS premiered during the 24-hour race in Daytona. At the same time, BMW Motorsport returned to endurance racing with the M Hybrid V8. In 2022, Sheldon van der Linde and Schubert Motorsport won the driver and team titles in the DTM with an M4 GT3.
With 177,257 cars, BMW M GmbH sold more in 2022 than in previous years. The bestseller was an electrically powered four-door and with future models such as the XM electric SUV, the sports department is moving far away from the light two-door models that were once the core of the brand. But there is also a dynamic in this: change. Success is nice for M GmbH, but painful for fans.