L was negotiated, there was a long tremor . Rumors persisted. Is Formula 1 disappearing behind a payment barrier in Germany? Or does a streaming service secure the rights to broadcast the premier class? Now there is certainty. It stays the same. RTL continues to broadcast all races. The Cologne-based private broadcaster agreed on this with Formula 1.
Exclusive rights for RTL on free TV
Both parties extended the expiring contract for a further three years. RTL has exclusive rights to Formula 1 on German free TV up to and including 2020. These include the transmission of all training sessions, qualifying and races. 'I am very happy that we have secured one of the most attractive rights packages in sport in an extremely competitive market,' says RTL program director Frank Hoffman. “We want to continue our success story together with Formula 1. The new owners are heading for an exciting new era, and we will be at their side with our experience, our know-how and our innovative strength. ”
The Formula 1 group is also satisfied with the cooperation with the long-term partner. RTL has been broadcasting Formula 1 since 1991. The station had previously broadcast the races between 1984 and 1988. “With its deep roots in motorsport, Germany is one of the most important markets for us,” explains Ian Holmes. Holmes is responsible for the media rights of Formula 1. “RTL has been a loyal partner for years. The new contract is part of our strategy to strengthen TV coverage and attract more viewers. We want to tailor individual packages for each market. ”It is uncertain when and whether the contract with the pay broadcaster Sky will be extended at all. A decision should be made in January.
Positive balance for Liberty Media
After the surprising departure of Niki Lauda, who announced his departure in Abu Dhabi in front of the camera, RTL has now also found a successor. Nico Rosberg, 2016 world champion, will take over as TV expert. The 32-year-old already supported RTL in Abu Dhabi. The guest performance is now becoming a real collaboration. Rosberg takes turns with Timo Glock.
How exactly they will split the races has not yet been agreed. Glock continues to drive for BMW in the DTM and competes thereten racing weekends. The DTM race at the Norisring and the Formula 1 GP in France in June will overlap. In any case, Rosberg should moderate the season opener in Australia together with Florian König. In the past season, an average of 4.295 million viewers saw the Formula 1 races on RTL. This corresponds to a market share of 26.2 percent.
In general, Liberty Media can draw a positive balance in the first year. Mercedes against Ferrari, Hamilton against Vettel, that attracted many in front of the TV screen who had lost interest in the three years of Mercedes dominance. Up until the World Cup decision in Mexico, the audience ratings were seven percent above the previous year. The last two races have pushed the figure down to five percent. Formula 1 was also booming on the racetracks. A total of 4,071,400 spectators were counted on the 20 GP weekends. That is 328,247 more than in the 2016 season. An increase of eight percent. 13 of the 20 GP venues reported increasing numbers.