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McLaren live: with a click of the mouse in the McLaren box

Live at Hamilton and Button
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I n the McLaren box there is a lot going on. Eight mechanics are currently busy preparing Lewis Hamilton and Jenson Button's cars for training. Especially at the stern, people are busy working. In Hockenheim, McLaren wants to finally get the new update package with the blown diffuser to work.

Hamilton and Button announce the last change requests via the on-board radio. It's raining outside. The pilots discuss the choice of tires. The television viewer does not notice the work in the background. But die-hard McLaren fans are still there live when something happens in the box.

GPS, telemetry and on-board radio live at McLaren

As soon as one anywhere in the world Formula 1 session is started, the website of the traditional English racing team automatically switches to a live feature. Instead of messages and photos, there is now telemetry data, radio messages and GPS displays. The Internet reader can play mouse in the cockpit of the pilots with one click: speeds, accelerator and brake pedal positions, centrifugal forces, times and positions are updated in seconds.

Small dots move around on a route graphic that show where the pilots are. Lewis Hamilton comes in. McLaren press man Steve Cooper points to the small point at the level of the home straight, which has also just stopped. There is hardly any delay between reality and the Internet.

Service also in German

Together with the auto motor und sport reporter, Cooper sits centrally behind the two cars in one Glass box. With the laptop on his lap, he sends one message after the other. With his headphones he can follow the on-board radio of the pilots, the engineers and the team management and inform the fans about every step.

'My gearbox doesn't fit yet,' Lewis Hamilton radioed the engineers when he was looking for his Introductory lap is back in the box. Just a few seconds later, the information is also on the McLaren site. From the race in Hockenheim, the messages will even be displayed in German. Since Cooper doesn't speak German, the team hired a translator. The Spanish fans are also informed in their national language.

Direct fan contact via Twitter

Cooper has his hands full in the glass box. On theThe racing team's Twitter page asks a fan what Hamilton means by the fact that the gearbox doesn't fit yet. The pit spy promptly types the answer into his laptop, which appears a few seconds later on the website: 'The gear ratio is too long for the wet track.'

With the constant typing of conversations on the pit radio, answering fan questions and general comments on what is happening on the track, Cooper's work is not done yet. Every five minutes he gets up to use his smart phone to send pictures of what is happening out of the box to the world via Twitter and the McLaren site.

No secrets, no smell of gasoline, no sound ...

'We want to give the fans the opportunity to hear what's going on here,' Cooper explains the service. Even so, there are still well-kept secrets. 'We give out a lot of detailed information, but of course no confidential things,' says the Briton and grins. Unfortunately, what the fan cannot smell is the smell of petrol that is in the air. And unfortunately he does not hear the unbelievable background noise when the Mercedes V8 is brought to life. But otherwise you can hardly look behind the scenes with any other team.

>> Link to McLaren Website


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