Formula 1: Lotus promotes CNN

Lotus F1
CNN becomes Formula 1 sponsor
Subscriptions & booklets

In times of the economic crisis, Formula 1 fights for every sponsor. Every message about new donors is celebrated like a race win. On Tuesday (March 2nd) L otus Racing announce that they have landed a particularly big fish with the news channel CNN.

Long-term cooperation between Lotus and CNN

As the company announced, this should be a long-term cooperation. The well-known CNN logo will appear on the Lotus T127 racing cars in 2010 as well as on racing overalls, helmets and team clothing.

Rani R. Raad, Senior Vice President CNN International Advertising Sales, is pleased about the new partnership with Formula 1: 'The combination of two such well-known and sophisticated global brands fits perfectly with CNN's worldwide reach and brand positioning', so Raad. 'This unique partnership with Lotus Racing takes us into a new era of marketing and advertising and brings CNN to an audience of millions worldwide.'

Lotus team principal proud of CNN deal

Lotus team principal Tony Fernandes was also delighted with the deal: 'We are very proud to be CNN in the To welcome the Lotus Racing Family, it is a sign of the positive influence we are already having in the global economic marketplace that such a respected brand is recognized as an authoritative source of news and breaking events by millions of people around the world , to partner with us. The whole team and I look forward to working with CNN in the months and years to come, and to some exciting joint campaigns. '

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