B already at the races in China and Bahrain had the words ' Out of the Blue 'or' True Blue 'on the engine covers of the Sauber C31 successfully aroused curiosity, now the connection with' the Blue 'from London is official and from the GP Spain their logo will adorn the Sauber.
And what does an F1 team expect from a soccer team and vice versa? At team level, it is about synergies and increased performance in business and sporting matters. Specifically, this includes, for example, the sale of merchandising and the exchange in the field of sports science. Both partners support each other through the logo presence of the other and thus benefit from significant brand presence outside of their original sport. Chelsea FC presents the Sauber F1 Team lettering on the boards in the stadium and on the interview walls at home games. Conversely, the football club benefits from the much higher and more international TV coverage of Formula 1 compared to the Premier League.
Behind FC Chelsea, who played in the Champions League on May 19 in Munich -Final meets FC Bayern Munich, is the Russian oil billionaire Roman Abramowitsch, who bought the professional club in 2003 and has since invested over 600 million euros.