D amit would be the definitive proof that tattoos have arrived in the middle of our society. While 30 years ago probably very few people with tattoos belonged to VW's target group, there is now a special edition that you only get if you have an ink work of art under your skin. However, it has to be a specific one, namely the coat of arms of the Stockholm football club AIK Fotboll.
Black inside and out
Before you look at the calendar in disbelief, no, it is not The first of April. The campaign is an idea of the football club in cooperation with Volkswagen Stockholm. The Ink Edition is a free option that can be booked for any VW model, provided that the club's coat of arms is worn as a tattoo on the skin. And, if you are fast enough, because the special model is limited to 128 pieces. The package includes black metallic paint, black interior and an embroidered AIK emblem on the headrests of the front seats. For the football fans who want to get a car like this, but much more important: they can now enjoy a parking space service in their home stadium with direct access to the stands on the first floor. In addition, the association donates an exclusive leather cover to the buyer's season ticket seat in the Firends Arena.
At the same time, you are not only doing something good for yourself, but also for the club. For each vehicle sold, Volkswagen Stockholm donates 5,000 crowns (the equivalent of around 480 euros) to the AIK Fotboll mentoring program. The Swedish VW branch has been a partner of AIK Fotboll for a long time. With the offer one wants to attract the most committed fansmake an exclusive offer. 'Wearing an AIK tattoo on your body definitely indicates that you plan to live your life with the club,' says Stefan Jonasson, commercial director of the soccer club.