The "Build to Serve" series from the pick-up manufacturer Ram is entering the next round. This time, first responders will be given special models. It starts with a Ram 1500 specially designed for firefighters.
Last year, Ram launched a "Build to Serve Edition" of its 1500 series . At that time, the pick-up manufacturer honored the five branches of the US military with special models with a special look. Ram is now building on this, but with the new Build to Serve models, the focus is on civilian heroes. The pickups, based on the 2022 model year Big Horn model variants, are designed to honor the achievements of community first responders. The first representative is about firefighters.
In the Build to Serve Firefighter Edition, the Ram 1500 naturally comes in bright red. As an alternative, the US manufacturer offers the special model in diamond black, with the flared fenders always matching the color of the vehicle. The radiator grille and frame, the bumpers, the surrounds of the headlights and all emblems, the entry aids and the two four-inch exhaust tailpipes are always black. The 20-inch rims are painted in "Technical Grey". The stylized US flag is also emblazoned on the rear side panels as a distinctive feature of the Build to Serve models.
Individualization with Velcro
This symbol can also be found on the dashboard, which also features inserts made of dark onyx chrome. The sports seats are upholstered in "Performance" fabric and vinyl. The predominant color is black, with decorative seams in orange providing a contrast. The interior can also be individualized with patches: The Ram 1500 has Velcro fasteners on the seats, which are emblazoned with the Build to Serve badge as standard. However, the owners of the car can also apply their own unit's patches here. In addition, a small shelving system that attaches to the back of the front seats and can hold odds and ends, bags or other gear, and weather-resistant rubber floor mats come as standard.
In general, the Build to Serve special models with their equipment, which all come from the so-called "4x4 Off-Road Group", are designed for high off-road mobility and maximum practical use. Tough all-terrain tires are mandatory, as is an electronically lockable rear axle and hill descent control. The shock absorbers are also configured for optimum off-road performance. Ram provides underride protection elements for the front wheel suspension, the steering gear, the fuel tank and the transfer case. There are also various towing hooks.
Base price $46,625
The Build to Serve packages can be combined with all body styles and powertrains available for the Ram 1500. Their production will start in February 2022 at the plant in Sterling Heights, Michigan. The at least 46,625 dollars (almost 40,800 euros) expensive Firefighter special models form the first tranche of the new edition series, which will roll to Ram dealers from spring. Ram will be introducing the next in the series, designed to honor police officers and paramedics, shortly.
After the military, it's now the turn of everyday heroes: With its new Build to Serve special models based on the 2022 Ram 1500, the brand is honoring firefighters, police officers and paramedics. However, the design largely corresponds to that of last year's special soldier models.