Ford regularly supports the Christopher Street Day (CSD) in Cologne. For the 2021 edition, the Very Gay Raptor was designed as a symbol against discrimination.
The "Very Gay Raptor", a Ford Ranger Raptor originally in Performance Blue was created in response to a discriminatory comment on social media. One user described the performance blue color as "very gay". The automaker responded spontaneously with an animation of a blue Ford Ranger Raptor painted in gold dust and rainbow colors, making its position on discriminatory language very clear.
For Christopher Street Day 2021 in Cologne, Ford went one step further and wrapped a real Ford Ranger Raptor into the "Very Gay Raptor". This vehicle was on the road as a photo motif in the course of Cologne Pride 2021 in downtown Cologne. He was then part of the traditional parade. The vehicle was wrapped by Alphafoil, a supplier of special foils, in 60 working hours with around 30 square meters of foil in the unique rainbow and gold dust design. With the "Very Gay Raptor", the rainbow Ford Ka pickup, which Ford had created 23 years ago, got a big brother. ,
Ford with CSD tradition
Ford is a fixture at Cologne's Christopher Street Day. In 2021, the people of Cologne took part for the 25th time; Unfortunately, due to the Corona situation, only in a slimmed-down format with one foot group and two vehicles. One of the first CSD campaigns, with which Ford made clear its commitment to anti-discrimination, was the conversion of the Ford Ka small car into a rainbow-colored pick-up truck in 1998.
The Ford employee network GLOBE (Gay, Lesbian or Bisexual Employees) also celebrated its 25th anniversary this year. The network has been campaigning for the interests of lesbian, gay and bisexual employees since 1996 and actively helps to implement the Ford "Diversity" corporate philosophy in everyday working life.
Conclusion
With the "Very Gay Raptor" Ford sets an automotive example against discrimination. The rainbow-colored model could be seen at the CSD 2021 in Cologne.
